We all know the wholesome flower boy image SHINee portrays like 99% of the time minus the ‘Lucifer’ promo’s but this has just taken them to the next level! Our guys are the new spokesmodels for Etude House which is a very cutesy cosmetics and skin care brand. Think of kittens and pink wall paper, cupcakes and adorable trinkets all of which pretty much sum up what the brand is about.
I came across the Etude Promo video with SHINee and let me just tell you I wanna buy everything! First of all they were all dressed in like ski lodge styled sweaters and furry hats that had me wishing me and the guys were sitting around a fire drinking hot cocoa with marshmallows! Everything was pastel and just so darn cute! I loved the pink lipstick the guys had on and it really didn’t even phase me that Key was standing there carefully applying the lipstick on Taemin o_0 Now you all know I love Taeminnie but Onew was seriously the cutest in this promo. He had a furry white hat on and I have one similar but mine has ears on it like a Teddy bear so technically we have couples hats ^_^ Of course “Onew Condition” had to make an appearance and his english “pink lipstick” was sooooooo adorable!
I love everything about this promo video, in fact I feel this is how the ‘Hello’ MV should have looked. But wth? Shouldnt it be a tad weird that guys are promoting these kinds of things? I personally am fine with it but what do you all think?
K-Kisses! KrisE (Personal KPOP Radio:SHINee ‘Juliet’)
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